Creating and Managing Personalized Display Advertising Campaigns Across Much of Europe Takes Some Significant IT Support
RTB House specializes in precisely targeted display advertising, with solutions to profile, target, and reach the most valuable e-shoppers. Its technology allows any online store, brand, or manufacturer to run customized campaigns that deliver personalized messages to the customers – all in real-time. Headquartered in Warsaw, Poland, RTB House operates in 33 markets and is currently running nearly 650 advertising campaigns.
CHALLENGE
As a customer that was renting dozens of dedicated servers from a European hosting company, RTB House knew it needed a solution that could provide it with more control over its infrastructure.
Moreover, the proprietary real-time bidding (RTB) platform and alogrithms it had developed and implemented for buying online ads required an expansion of its supporting technology.
The initial base of servers was proving to be insufficient for the rapid rate of growth the company was experiencing, and the absence of direct control over its IT hardware was becoming detrimental to RTB House’s continued success.
SOLUTION
The highly predictable and efficient hosting environment within the phoenixNAP® Amsterdam data center location is enabling RTB House to meet its growing customer demands.
Built according to RTB House’s needs and guidelines, the colocation and Hardware as a Service solutions being leveraged also provide the company with full control over its supporting infrastructure. Upgrading hardware can be done at anytime, as demand warrants.
Additionally, the stable and reliable IT enviornment at phoenixNAP is helping fuel the dynamic growth and expansion of RTB House’s business across Europe and other geographic markets.
BENEFITS
Following its selection of phoenixNAP, RTB House is free to concentrate on growing the business, knowing the IT support is in place.
In fact, during the time RTB House has been using phoenixNAP, the number of advertising campaigns it runs has significantly increased, and its supporting IT infrastructure has seamlessly doubled to accomodate this growth. RTB House has also geographically grown its portfolio of offerings to serve most of the major European markets.
With a continued surge in customer demands, RTB House is poised for future growth as it relies on the technology infrastructure of phoenixNAP.
“phoenixNAP is a company known for solutions dedicated to technologically advanced enterprises, which is how we think of ourselves. phoenixNAP’s deep understanding of our needs as well as flexibility helped us build a reliable technology infrastructure necessary for our further development.“
